The hobby is getting more serious

So the Apple TV is now officially a high-definition device, capable of 1080p output. Still officially a hobby for Apple, but the strategy behind it is becoming increasingly clear: year after year, chip away at the dwindling reasons to subscribe to cable or satellite.

Netflix and iTunes have pretty much eliminated (non-reality) TV series now, for a large segment of the population. Movies are coming along nicely, with Netflix streaming and iTunes movie rentals, along with sharing from computers and devices on your home network.

The most oft-repeated reason to keep cable or satellite seems to be sports programming. It would appear that Apple has baseball, basketball, and hockey taken care of now. Football (of the American variety) is no doubt tougher (read: much more expensive), and football (of the rest-of-world variety) is likely the same story. This is hardly an insurmountable problem, though it’s not quite as easy as “just add money and stir”. Give it some more time.

Maybe I’m wrong about the strategy. We shall see. But I don’t care about either kind of football, or anything else that happens on cable, so it looks like a winner to me right now. We’ll have one in the living room pretty soon.

‘Why the iPad 3 Won’t Replace Your Laptop’

Today, John Gruber linked to an article at PCMag by Eric Grevstad, and quoted this bit:

That’s because, for all the talk about whether the iPad 3 will have a quad-core processor or a retina display or a VW Beetle bud vase, we already know one thing about it: It won’t be a laptop. And we know, if we’re honest, that the iPad is no substitute for a laptop. Never will be. Isn’t supposed to be.

Gruber’s comment was this:

That the iPad is not a substitute for a laptop for everyone does not mean it is not a substitute for anyone. That’s the key to the iPad’s success. Many people don’t need a laptop for their away-from-the-desk computing needs.

Which is a good start, but doesn’t go far enough. Apple’s goal is pretty clearly to replace your laptop in as many use cases as possible. Hell, Tim Cook even said as much just recently at a Goldman Sachs conference:

We started using it at Apple well before it was launched. We had our shades pulled so no one could see us, but it quickly became that 80-90% of my consumption and work was done on the iPad. From the first day it shipped, we thought that the tablet market would become larger than the PC market and it was just a matter of the time it took for that to occur.

Anyone calling bullshit on this whole post-PC thing already sounds fairly out of touch, and Grevstad doesn’t help his case when he goes on to say he wants a VGA port on his next laptop). But it’s early yet. Keep watching; this line of thinking is going to seem even more backward in the near future.