The Seed of Apple’s Innovation is almost seven years old now. And it’s still entirely relevant today. Maybe even more so, since it’s clear that many of Apple’s competitors still don’t understand why the fuck they’re getting their asses kicked.

Steve Jobs: Look at Microsoft (MSFT ) — who’s running Microsoft?
Interviewer: Steve Ballmer.
Steve Jobs: Right, the sales guy. Case closed.

(Microsoft’s stock price has now been stagnant for over a decade…)

And it comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much. We’re always thinking about new markets we could enter, but it’s only by saying no that you can concentrate on the things that are really important.