At O’Reilly, we have a motto: “Create more value than you capture.” It’s a wise motto for companies far bigger than we are to adopt. If you do that, you ensure a healthy ecosystem. If you capture more value than you create, watch out, because stagnation is on the way.
Amazon has, so far, created huge value for the publishing ecosystem. Now, as they become more powerful, they need to be especially watchful that they don’t irreparably damage an industry on which they too depend.